Price alone should not make the difference.......

Things have been really busy the past couple of weeks for me and I have to say, I am very happy. I have loved meeting brides and in some cases, their mothers. I have been very happy with the response to both the ad in the Premier Bride Magazine and to the bridal fair this past January. I was hoping that things would go well, but I have to admit I am surprised at just how well they are going.

I have been getting a lot of emails and phone calls asking about availability and price. I don't mind answering those or any other questions about Midnight Magic Video. I have been noticing that the first question that most people ask is "what is the cost of your packages?" I know that is an important question to ask, but I have had discussions with brides that tell me that price is their one deciding factor in choosing a videographer. I have to wonder why some brides are basing who they choose to video their wedding based on price alone.

Let's face facts, most videographers use the same type of equipment, digital video cameras, wireless microphones, and some type of editing suite. How the videographer uses this equipment is the real difference in who you choose to shoot your wedding. Let me explain it this way: lets say you are going out to buy a new car, you go to a near by dealership and tell them what your looking for. The salesperson finds the car your looking for with all the bells and whistles you want on the car, but right next to it, is the exact same car, with the same bells and whistles the other one has, the same color and everything. The big difference is one car is priced at $1800 and the other one is priced at $400. Are you going to choose the $400 car? Most will choose the $1800 car for a number of reasons. Now, I know that a $1800 car is not a great car, but I am just using it as an example. Most people would not choose the $400 car because they know how unreliable a $400 car can be. How that car will be more trouble than a more expensive car can be.

When you choose a videographer based on price alone you are taking a risk in the type of video your going to get. If you pay $400 for a wedding video, your going to get a $400 video. I am not saying you should pick a videographer on price alone, you should look at their demo video, and ask to see the last wedding they did. Look to see what their style is like, how do they shoot the wedding. Is it a style that fits how you want your video? Are you comfortable with the person that is going to shoot your wedding? Do they know how to use their equipment correctly? Do they have any special training on their equipment? These are some of the questions you should ask the videographer your looking at wanting to hire.

Let me share with you a story of a bride who chose the $400 videographer. This bride comes from a very well to do family in the area, Money was not a huge concern but, the bride wanted to save some money in her wedding planning. The videographer she choose showed up the day of the wedding having not gone to the rehearsal to plan out where to get the best shot or where everyone is going to be during the ceremony. He also showed up with just one hand held camcorder. When she got the final video a couple weeks later she knew she made a mistake, he didn't get a shot of the bride coming down the aisle, He used just the microphone on his camera to get sound from the wedding, needless to say she did not hear a single word of her wedding vows. When she asked for him to fix it, he tried, but it is hard to fix bad camera work. You only have one, and only ONE chance to capture your wedding on video. She will never get to see that day the way she wanted. She got a $400 video.

I hoping to hear from more new brides in the up coming weeks.